Man O Men

23 June was an important day for the Pure Earth team. It was tiring but exciting. For the members who received our June newsletter and smses, we do apologize if we seemed overly enthusiastic or were a little late with the June newsletter. But good things do come to those who wait (or so they say) and after some heart-wrenching moments, we were able to launch our new menswear collection in a grand fashion!

After months of hardwork, Rashmi (the creative force and founder of Pure Earth) unveiled the Pure Earth menswear range. It isn't the label's first foray into menswear; some of our dearest and earliest customers may recall some men's shirts when we first began in 2003 but it is our inaugural men's collection, which we hope will take the brand into the next phase. We have taken the elements from our womens wear, which Pure Earth is synonymous with and put them into our menswear. This means exclusive block prints, intricate embroideries and a whole array of fabrics to suit every occasion. Here's a quick peek into the wonderful colors of Pure Earth's menswear.

Our selection of silks for more formal occasions

The cottons in a splendid array of colors and new block prints created by our own artisans!











And to celebrate the occasion, special treats were created by the wonderful folks at Gobi Desserts. Sweet delectable treats...yummy!
















We'll post more pictures in time to come but if we have whet your appetite for the menswear (we have heard some ladies ask about some of the prints for the women; this blog contributor included), do pop by to our newest outlet at #02-06 Holland Road Shopping Centre. Pure Earth privilege card members are entitled to 10% off the menswear range from 24 June to 23 July 2007!

Drop by soon and say HI to us!

Thanks for your continued support,
Your Pure Earth team