New Shipments have arrived!

Just a quick note from the Pure Earth team! Our new shipment has arrived earlier than expected. They are flying off the shelves very quickly! Drop in this week before they are gone! Have a GREAT week ahead!

August Anticipations

I have been a busy beaver. Trying to create our August newsletter so that everyone won't miss out on the exciting promotions lined up for the month.Still figuring out the templates and settings so excuse the mess for now.

Since we're talking about promotions, don't forget to drop by between 1 to 10 August for our National Day special for members. 10% off mens and womens wear for all privilege card members during this period. Just nice to coincide with the lovely new arrivals we are expecting next week. Here's a sneak peek of what's on the way...remember, pieces are limited due to the handmade aspect of our apparel, so visit us early to avoid disappointment.

Also, for those in the nursing profession, we want to salute you and will be offering 10% off for the entire month just for you. Tell your friends; offer extends to menswear as well. Just show us your pass, business card to qualify.

I leave with you with our new collections! Some perfect colours for those National Day celebrations, wouldn't you say?

Our Menswear Range is ONE MONTH OLD!

Time flies when we are busy or having heaps of fun. Today, Pure Earth menswear celebrates the first month of its official launch! In case you haven't checked out our menswear range, it's available at Unit 02-06, Holland Road Shopping Centre. Wonderful range (if I may say so myself) of cotton, linen and silk shirts for work and play. Some of the prints are exclusive to Pure Earth, produced in our workshops in India. So if you have been wearing Pure Earth and want to introduce the brand to the men in your life, do pop by!

Another shipment in!

We have received a new shipment yesterday. The team was really excited and worked extra hard to get them sorted, tagged and packed! They will be on the shelves tomorrow morning when both women's wear outlets open! For those who have been asking for our printed cottons, we have new stocks in! Drop by soon!

New Arrivals at our Womenswear Stores!

Hi everyone,

The new stocks are now available at both Tanglin Mall and Holland Village (#03-29). New styles are being snapped up quickly so drop by this weekend to avoid disappointment! And don't forget the men in your life, stop by our menswear store at Holland Village (#02-06). Members get 10% off menswear until 23 July!

Till my next update, HAVE A GREAT WEEKEND!

Your Pure Earth blogger

New Arrivals have arrived - Redux!

Promised the images of the new arrivals. Just a selection of what's available to whet your appetites.We hope to have the items processed, tagged and on the racks by Thursday. We want to thank you too for your continued support. I know everyone is excited by the new items but I must add a disclaimer and also apologise before hand should the item you want be unavailable by the time you pop by our stores. Our apparel is handmade and we usually bring in very limited quantities of each style, in each size.This is also to ensure exclusivity and make your piece stand apart. But if you do like something, do not hesitate to let us know so we can keep you posted if new shipments come in! Alright, shall not keep everyone in suspense any longer.

ENJOY AND SEE YOU SOON!

New Arrivals have arrived!!!

Hello there everyone,I am on the road as we speak...on my way home after closing up the PE menswear outlet and rushing over to Tanglin Mall to take a sneak peek at the new arrivals. As predicted in my last post, we received 4 bundles this morning. I can't wait to get home and take photos of the latest designs, which I will post as a teaser of the new items. I will let it slip that we do have brought in the ever popular bhandini or tie & die patterns again. Some styles are the classic Pure Earth cuts that you are all familiar with and love but we have some new exciting fabrics and detailing! Keep watching this blog for more updates. I am going to have a quick bite and then take photos of the new collection!

Till later...

Your Pure Earth blogger

Update for the week

We are eagerly awaiting the arrival of the new stock, which we expect sometime next Monday. In the meantime, do look out for updates, which I will post once the stocks hit the shelves!

We do hope too that you will tell your friends, those who are exisiting Pure Earth shoppers or privilege card holders, as well as those who are new to the label, about our blog page!

What has the team been up to so far?

1) We opened menswear at Holland Road S.C.

2) Pure Earth was featured on an episode of 'Seamingly Singapore', which is about the fashion scene in Singapore. This was broadcast on Channel U on 13 June. Our designer extraordinaire and director, Rashmi was interviewed. She sure did a great job! A real natural!

3) Sarah, who is based at the new menswear store was featured in a bike magazine, in an article on lady motor cyclists in Singapore. Good on you gal!

4) And last but not least, we started this blog! If you have any queries (about a shirt you saw, a blouse you are eyeing etc), do drop me, Stella, your blog-master, an email at stella@pureearth.com.sg

That's it for now... check this page for more updates!

Man O Men

23 June was an important day for the Pure Earth team. It was tiring but exciting. For the members who received our June newsletter and smses, we do apologize if we seemed overly enthusiastic or were a little late with the June newsletter. But good things do come to those who wait (or so they say) and after some heart-wrenching moments, we were able to launch our new menswear collection in a grand fashion!

After months of hardwork, Rashmi (the creative force and founder of Pure Earth) unveiled the Pure Earth menswear range. It isn't the label's first foray into menswear; some of our dearest and earliest customers may recall some men's shirts when we first began in 2003 but it is our inaugural men's collection, which we hope will take the brand into the next phase. We have taken the elements from our womens wear, which Pure Earth is synonymous with and put them into our menswear. This means exclusive block prints, intricate embroideries and a whole array of fabrics to suit every occasion. Here's a quick peek into the wonderful colors of Pure Earth's menswear.

Our selection of silks for more formal occasions

The cottons in a splendid array of colors and new block prints created by our own artisans!











And to celebrate the occasion, special treats were created by the wonderful folks at Gobi Desserts. Sweet delectable treats...yummy!
















We'll post more pictures in time to come but if we have whet your appetite for the menswear (we have heard some ladies ask about some of the prints for the women; this blog contributor included), do pop by to our newest outlet at #02-06 Holland Road Shopping Centre. Pure Earth privilege card members are entitled to 10% off the menswear range from 24 June to 23 July 2007!

Drop by soon and say HI to us!

Thanks for your continued support,
Your Pure Earth team

A New Beginning

What better time to begin our new blog than now? While we work on unveiling a new look for our website, we thought we would keep everyone updated via this blog. It'll give everyone a chance to find out what the Pure Earth team has been up to! And for our regulars and fans, a chance to find out when our new items are in!

So sit back and relax... keep checking in to this page for regular updates (we hope)!

THANK YOU for supporting our label and we look forward to reaching out to more folks in the coming months!